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    Formulation

    Experience the power of cutting edge plant-based technology for performance-driven hair care based on hair type, texture, and condition.

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    Our commitment to responsibly producing the highest performing products that do the least harm to our plant and its people

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    Our Journey Began in 1997 with One Simple Belief: Nature is Genius.

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      Bodifying Shampoo
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      $3825 $38.25
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      The Beauty is in the Base

      Unlike most water-based hair care, our 100% active, highly concentrated formulas are based in USDA Organic Aloe Vera Gel or an All Plant Essence of Sage and Thyme. Every ingredient & every ounce has a purpose. 

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      Our most powerful technology- Damage Cure Complex™ & Vibrant Color Complex™ combine to ensure you are left with vibrant, soft and sleek hair after each shampoo.

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