we're taking our obsession with aloe to a whole new level.

we're taking our obsession with aloe to a whole new level.

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Explore ALOETHERAPY

Daily doses of moisture for all hair types.

Kiss damage goodbye with our best-selling solutions for color and chemically treated hair.

Expert solutions to enhance your natural curl pattern.

Best Seller
New Scent!
#size_9-5-oz-280-ml
Soothing Hair and Body Cleanse
aloetherapy
New Scent!
#size_9-5-oz-280-ml
Soothing Conditioner
aloetherapy
New Scent!
Soothing Moisture Mist
aloetherapy
Soothing Body Moisturizer
aloetherapy
Best Seller
#size_9-5-oz-280-ml
Hydrating Shampoo
nourishing
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Moisture Solution Conditioner
nourish
Best Seller
#size_9-5-fl-oz-280-ml
Urgent Repair Shampoo
gentle detox
Best Seller
#size_5-1-fl-oz-150-ml
Urgent Repair Treatment
revitalizing treatment
Best Seller
Hydration Leave-in Conditioner
Best Seller
Beautifying Serum
nourishing treatment oil
Fortifi
keratin strengthening treatment
Best Seller
9.5 Oz. (280 mL)
9.5 Oz. (280 mL)
Moisture Intense Shampoo
beautifying elixirs
Best Seller
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Moisture Intense Conditioner
beautifying elixirs
#size_5-oz-148-ml
#size_5-oz-148-ml
Moisture Masque
beautifying elixirs
Best Seller
New Look!
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Bodifying Shampoo
beautifying elixirs
Best Seller
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Bodifying Conditioner
beautifying elixirs
N e w ! N e w ! N e w !
Award Winner
Triple Bond Repair
treatment
Best Seller
Leave-In Repair Treatment
beautifying elixirs
Best Seller
#size_9-5-fl-oz-280-ml
Urgent Repair Shampoo
gentle detox
Best Seller
Beautifying Serum
nourishing treatment oil
Best Seller
#size_5-1-fl-oz-150-ml
Urgent Repair Treatment
revitalizing treatment
Best Seller
9.5 Oz. (280 mL)
9.5 Oz. (280 mL)
Moisture Intense Shampoo
beautifying elixirs
Best Seller
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Moisture Intense Conditioner
beautifying elixirs
Fortifi
keratin strengthening treatment
Sold Out
Thickening Regimen
Scalptherapy
Sold Out
Thickening Treatment
Scalptherapy
Thickening Cleanser
Scalptherapy
Thickening Conditioner
Scalptherapy
Best Seller
#size_9-5-fl-oz-280-ml
Urgent Repair Shampoo
gentle detox
Best Seller
Beautifying Serum
nourishing treatment oil
Best Seller
#size_5-1-fl-oz-150-ml
Urgent Repair Treatment
revitalizing treatment
#size_10-1-oz-180-ml
#size_36-oz-1064-ml
Complete Shampoo
for him
Best Seller
New Scent!
#size_9-5-oz-280-ml
Soothing Hair and Body Cleanse
aloetherapy
#size_6-oz-180-ml
#size_36-oz-1064-ml
Revitalizing Treatment
for him
N e w ! N e w ! N e w !
Replenishing Treatment
perfect curl
Best Seller
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Curl Enhancing Shampoo
perfect curl
Best Seller
#size_9-5-oz-280-ml
Curl Enhancing Conditioner
perfect curl
Best Seller
Perfect Curl Activator
perfecting curl
Best Seller
Defining Solution
perfect curl
Forming Cream
perfect curl
#size_9-5-fl-oz-280-ml
Frizz Control Shampoo
smoothing
Best Seller
#size_9-5-fl-oz-280-ml
Frizz Control Conditioner
smoothing
New Look!
Oil Therapy
smoothing
Microfiber Towel

This is hair care made with the most effective, high performing & science backed ingredients nature has to offer.

DISCOVER MY RITUAL
DISCOVER MY RITUAL

scalp favorites

Healthy hair starts with a healthy scalp.

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editors’ picks

Explore our top rated, most featured products.

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Define Your Hair Destiny

I’m looking for
any product
that is formulated for
all hair types

The Sunday Reset

Urgent Repair Shampoo

gentle detox

A gentle clarifying shampoo that detoxifies hair and scalp from product build up and impurities. 

Urgent Repair Treatment

revitalizing treatment

A root-to-ends conditioning treatment for optimal hair and scalp health.

Triple Bond Repair

treatment

A weekly treatment that for damaged hair that instantly repairs and reinforces the 3 primary bond types. 

Beautifying Serum

nourishing treatment oil

Your everyday, all over oil for hair, skin, and scalp. 

BEST SELLERS FOR ALL HAIR TYPES

Best Seller
New Look!
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Bodifying Shampoo
beautifying elixirs
Best Seller
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Bodifying Conditioner
beautifying elixirs
Best Seller
#size_9-5-oz-280-ml
Hydrating Shampoo
nourishing
Best Seller
Beautifying Serum
nourishing treatment oil
Best Seller
#size_9-5-fl-oz-280-ml
Urgent Repair Shampoo
gentle detox
Best Seller
#size_5-1-fl-oz-150-ml
Urgent Repair Treatment
revitalizing treatment
Best Seller
Hydration Leave-in Conditioner

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