Clean Beauty

Hair Care -

clean beauty

Phrases like “natural”, “organic”, “consciously formulated” and “mindfully harvested” are often overused. Labeling products “green” is no longer enough to instill trust in your products.

At Eufora we believe in “clean beauty” and work hard to honor the legacy built by our founders, focusing on three pillars of product formulation.

1. Safety Over Source

Because not all-natural ingredients are safe and not all synthetic ingredients are harmful, we will never sacrifice quality over ingredient source or call ourselves green for convenience. Sometimes there is a combination of both synthetic and natural raw materials in a product formula. 

2. Sustainability

Product Ingredients are sourced with a conscious effort to make sure that natural resources are not depleted and those who harvest them are treated humanely. People and planet friendly is our goal.

3. Ethics

Close relationships have been fostered with vendors and manufacturers that embrace clean practices, so that the Eufora story is authentic from formulation through to packaging and processes.

4. Transparency

Proper ingredient listings that meet international standards can be found on Eufora packaging, so that no matter whether you are getting a Eufora Professional Services Ritual or styling at home you know you're using a brand that is integral in creating “less artificial junk filled stuff”.

Eufora carries its clean practices from source to salon and partners with agencies like Green Circle Salon to ensure waste Is disposed of properly and responsibility. We believe you don’t have to compromise clean to deliver an exceptional experience.

Want to learn more?

Check out our product portfolio or visit one of our Partner Salons.

Eufora carries its clean practices from source to salon and partners with agencies like Green Circle Salon to ensure waste Is disposed of properly and responsibility. We believe you don’t have to compromise clean to deliver an exceptional experience.

Want to learn more?

Check out our product portfolio or visit one of our Partner Salons.