REform Style Collection Fall/Winter 2019

Style Campaign -

The collaboration of Eufora Creative Director Philip Carreon and Eufora Guest Artist Lisa Vann. Two hair styling powerhouses harness their individual creative spirits and explore the merging of multiple on-trend haircutting shapes and styles - turning them inside out and infusing superpowers.

Sloan

The collision of two haircuts, the Mullet and the Bob, amplified in size and texture with AloePlex™ waving system. Artisan Direct Dye applied during the neutralization process melts in muted watercolors.

REform ideas - a beautiful bold haircut transformed with texture to create an additional environment within the haircut’s structure. 

REform color - stirring emotion into the cut with strong Eufora Artisan shades that gently melt into the texture. 

REform texture - using AloePlex™ waving system in a fresh fashion brings the structure to life. 

REform shape - through styling with out-of-the-box thinking, strictly crafted for ultimate form and freedom. 

REform a fresh take on texture from Eufora.

"In concepting the collection we began with natural texture, then worked at AMENDING the texture to amplify the haircut-space, creating innovative, REAL hairstyles."

- PHILIP CARREON, Eufora Creative Director

"In concepting the collection we began with natural texture, then worked at AMENDING the texture to amplify the haircut-space, creating innovative, REAL hairstyles."

- PHILIP CARREON, Eufora Creative Director

REform challenged us to flash forward. AloePlex™ Waving System is used in tandem with the application of Eufora Artisan Direct Dye to create subdued watercolors set in a velvety base color.

We stripped away the noise to focus on fashion. An ode to our guests…those who come into the salon expecting, and demanding, exceptional hair crafting skill that embodies fashion-forward style.

LoDeja

A multi-color or monochromatic pallet of small triangle PIXEL sections alternating violet and teal throughout the head to create an impressionistic overall color. An inspiration for placement and pattern on REform’s afro-dynamic haircut.

Get ready to loosen your mind, free your hand, stay strict with your craft and expand your ideas about texture.

REform, a fresh take on texture from Eufora.

Jasmine

Etherial backlit lavender coils ceremoniously though a backdrop of bronze, sterling and gilded pixelations.

Get the REform looks with these Eufora top sellers:

Perfect Curl Activator

Leave-in curl enhancing prep spray. Leaves hair soft, shiny and frizz-free. Revitalizes second day curls.

Retain

Multipurpose styler applied to dry hair prior to using hot tools. Assists in holding curls or keeping hair smooth throughout the day. 

Boost

Root Lifting Spray provides lasting volume and control at the root line. Fine and flat hair looks and feels thicker and fuller. 

Want to learn more from the REform techniques? Contact your local distributor for fall classes in your area.

INSPIRATION:
Philip Carreon, Eufora Creative Director

HAIR:
Philip Carreon, Eufora Creative Director
Lisa Vann, Eufora National Trainer
Joanne Rempel, Eufora Color Manager
Lisa Warren, Eufora National Trainer

MODELS:
LoDeja MaidenSloan SchmitzJasmine McNew

MAKEUP: Nina Reminder

PHOTOGRAPHY: Evan Duning

VIDEO: Ron Rauto

PRODUCTION: Danielle Rauto

LOCATION: The Huntington Library