Days get longer, weather gets warmer, and there's nothing better than lounging by the pool or at the beach in the warm summer sun. More time outdoors often means an all-out attack on our hair, skin, and scalp from harsh elements like harmful UV rays, chlorine, and water minerals.
How does the sun DAMAGE
HAIR and SKIN?
SKIN: Short term UV damage can result in painful, scorching sunburn. Over time, UV damage may cause your skin to develop more wrinkles and lines and even prematurely age your skin (photoaging).
HAIR: Prolonged exposure to UVA and UVB rays can also damage the outside cover of the hair strand. Sun damage can cause dry or brittle strands, split ends, and unruly frizz.
Don’t let sun damage, sun burns, or the warm weather elements bring on the summertime sadness. Follow the 6 Rules for Summer Sun Survival to protect, soothe, and nourish your sun- kissed self so you can live your best summer.
Keep Your Cool!
Skin and scalp feeling a little sensitive? You’re not alone! Your sunburn and skin (or scalp) damage may be sensitive for several days and may even start peeling and flaking. Looking for ways to soothe your skin and scalp after a sunburn? The Aloetherapy Collection is specifically designed to soothe and remedy irritation, damage, and dryness. The Aloetherapy Hair and Body Cleanse is an advanced formulation that is not only based in Organic Aloe Vera Gel (instead of water) - it also contains Aloe Stem Cells, Oat Avenanthramides, and Water Lily to keep you calm and soothed in the heat of the summer.
Cure the Chlorine Chaos!
Summertime swims in heavily chlorinated pools can lead to dry, brittle, and tangled hair.
How does chlorine damage your hair? Chlorine removes an important lipid from your hair called 18-MEA (18-Methyl Elsconoic Acid). Chlorine breaks through links that bond 18-MEA to the hair leaving sun seekers with dried out, damaged, and unmanageable hair. Apply Nourish Leave-In Hydration to your hair prior to sun and swim time. This will help protect the hair and restore the important 18-MEA lipid.
Like a daily vitamin, Leave-In-Hydration applied daily to damp hair will give you a healthy dose of antioxidants for essential summer protection. Don’t leave home without it!
Stop Green Hair Dispair!
Water (oceans, rivers, lakes, or chlorinated pools) exposes your hair to damaging salts and minerals such as potassium, magnesium, zinc, iron, and copper (the culprit of green hair) which can degrade hair condition and color. Use Urgent Repair Shampoo and Treatment at least once a week to remove minerals, metals, and chlorine to reduce free radicals and damage.
ADDED BONUS: Urgent Repair Shampoo is a clarifying shampoo. When used on the hair and scalp on a regular basis it will help keep your hair shiny and “green free” all summer!
Don't Fade Away!
Whether beachfront or poolside, UV rays wreak havoc on your hair resulting in faster fading color and UV damage. Use the Eufora Color Locking System™ to seal the cuticle and ensure the longevity and health of your color. The combination of Sculpture and Illuminate can help detangle, moisturize, fight frizz, and add incredible shine. Apply this powerful product cocktail to damp hair and use Illuminate throughout the day to add shine, moisture, and fight frizz.
BONUS TIP: Nature is a powerful protectant! Plant-based ingredients such as Chomaveil, Litchi Berry, and Sunflower Seed Extract have powerful UVA and UVB protective qualities.
Love the Skin You’re in!
Soaking up some sun is a great way to achieve that summer glow while ramping up Vitamin D production in your body. But overexposure to harsh rays can also lead to dryness, skin damage, premature aging, and of course… damaging sunburns.
While laying poolside (and after)… spritz Aloetherapy Moisture Mist on sun exposed skin for a hydrating, soothing, and refreshing experience, then seal in and replenish your skins moisture with Aloetherapy Body Moisturizer. Aloetherapy uses the power of Aloe Stem Cells to multiply the molecular potency of aloe by 1000x to super-soothe, calm, and ease sensitive skin.
Don’t Hide from Humidity
Hotter weather = more humidity = more frizz. UV rays, chlorine, and water minerals can all damage the outer layer protective (cuticle) of your hair which will prevent your hair from retaining healthy moisture levels. Once your hair dries... it will try to absorb moisture from the air and frizz out! Use anti-humidity formulas after your reparative care regimen to help seal in the moisture and lock out humidity! Effortlessly style and control frizz for any hair type with EuforaStyle Tame and Behave.