Luxe Wrap To Make An Impact. Eufora’s winter campaign reinforces their refill, reuse and recycle philosophy.
January 2022 (Carlsbad, CA) - Eufora International is pleased to announce their 2022 winter campaign, entitled Oh The Places You Will Go.
No matter the destination, Eufora wants to make sure beauty essentials are organized and accessible, in a fashionable, functional, eco-chic way. To reinforce the message, Eufora is launching a sustainable and chic Luxe Toiletry Wrap designed by Eufora CEO Beth Bewley herself, who says, “The bag is just perfect for those on the go - going beautifully from home, to gym, to office, to a weekend getaway.”
What makes it special?
The new Luxe Wrap is not only lovely to look at, it also comes complete with 100% post-consumer waste bottles ready for filling with hair care favorites; so much more eco and budget-friendly than buying those small size products! In addition, there is a bespoke offer awaiting salons and clients alike. During the winter campaign only, the Luxe Wrap is available for free as a gift from Eufora with the purchase of any full size Eufora shampoo, conditioner and Beautifying Serum.
The new Luxe Wrap is valued at $40 US MSRP. As part of the Eufora product portfolio the Luxe Wrap will serve to reinforce the long-standing refill, reuse, recycle philosophy of the brand, and will also help reduce the number of plastic bottles destined for the landfill. Those salon professionals wanting to learn more about the winter campaign can visit the comprehensive Eufora blog post Oh The Places You Will Go.
In a category that’s crowded with rampant brand over-promising, the Eufora voice stands out as honest, real and personal. It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals. For more information visit http://www.eufora.net/.