No One Trick Pony

Press Releases -

Eufora Color Elixir with NAOPLEX Technology is a bond protector, free radical fighter and pH balancer all rolled into one.

In today’s hyper-competitive market, a favorite tool of any great colorist  is a good bond builder.  In fact, so many new bond building “complexes'' have entered the burgeoning category that it is hard to decipher the differences...and more importantly why they matter.  Most promise to repair, or multiply, bonds that are broken and damaged during a chemical service.  In developing the COLOR ELIXIR system, Eufora instead looked to prevent the damage, addressing the villainous free radicals created during the service that are at the root of the problem. Employing  NAOPLEX Technology means COLOR ELIXIR can actually keep the bonds from breaking in the first place, controlling free radical damage right from the start. Eufora’s mantra for this killer complex? An ounce of prevention is worth a pound of cure, and the experts couldn’t agree more. “ The control of these free radicals will deliver excellent lightening with no negatives in fiber damage.” (J. Cosmet. Sci., 60, 201-215)  

How does it work exactly? COLOR ELIXIR employs a two part system. Step One - Professional Additive, mixed in the color bowl, slows oxidation, and stops free radicals from forming, allowing for better color penetration and better lightening without sacrificing hair fiber integrity. However, controlling free radicals and keeping broken bonds at bay only solves one problem.  The other challenge is the aggressive pH needed to lift the cuticle, which opens the hair fiber up to damage, especially when it is exposed for extended periods of time.  COLOR ELIXIR Step Two - Professional Sealer helps overcome this challenge by neutralizing any residual alkalizer left in the hair, while restoring the pH balance and sealing the cuticle once the chemical service is complete. 

Salon professionals can maximize their investment in COLOR ELIXIR by extending usage beyond the traditional day of service “bond building” treatment, and adding a  COLOR ELIXIR Restorative Treatment to their menu as a stand alone service.  The quick but effective treatment is designed to target those guests with fragile or over processed hair, and is guaranteed to strengthen the hair fiber and improve manageability, while flattening the hair cuticle for improved shine and restoring vibrancy to lack lustre color.  

The COLOR ELIXIR Restorative Treatment is quick, and pandemic friendly, as no dryer time is required. Eufora Senior Brand Manager Doug Smith shares the “recipe” below:

  • Mix one part COLOR ELIXIR Step One to two parts COLOR ELIXIR Step Two.
  • Apply liberally to clean, damp hair.
  • Wrap with a warm damp towel. Allow to penetrate for 10 minutes.
  • Rinse well. Do not shampoo.

What’s more, stylists can feel confident charging a premium price for the Restorative Treatment, as the results are instantly visible and touchable. (Yes, you can actually feel the difference.) Plus, the benefits are long lasting - up to 3 weeks depending on how often the hair is shampooed.  To download a COLOR ELIXIR Fact Sheet or learn more about Eufora professional products visit www.eufora.net.

About Eufora
In a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal.   It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals. To learn more please visit www.eufora.net.

Media Contact:
Kathleen Summers
press@eufora.net

Download the PDF >>