Planet Friendly Gift Giving: Eufora Holiday Believe Campaign

Think Outside the Box.

Eufora abandons traditional holiday boxed gift sets in favor of customizable, planet friendly gift giving and a luxe gift with purchase.

August 2021 (Carlsbad, CA)What can a stylist or salon owner really do to set themselves apart from their competition and win those coveted holiday retail dollars? Eufora, a global leader in the manufacturing of professional hair care products, is taking a uniquely inspired approach to help salons prepare for a stellar holiday season.

Eufora has aptly named this year’s holiday campaign “Believe”, and featured prominently throughout is motivational messaging such as “Believe in the power to make a change”.  The first step in making a change was made by Eufora, who has abandoned the traditional holiday gift boxes in favor of more planet friendly and customizable gift giving options that are short on waste and long on value.  

This year, when it comes to choosing a gift for that special someone, stylists will be able to help salon guests select a trio of three Eufora products perfectly suited to each recipient, and then amp up the value by adding a FREE limited edition Eufora jewelry clutch valued at $55. The jewelry clutch was the inspiration of CEO and Co-founder Beth Bewley who designed it to be a beautiful and multi-functional bag, one that will be used long after the holiday decor has been put away. Tucked inside each clutch are trial sizes of three Eufora top sellers - Sculpture Styling Glaze, Illuminate Shine Mist and Elevate Firm Finishing Spray - making the clutch an even more coveted gift.  

 No Eufora holiday campaign would be complete without a fundraiser to support Childhelp, as the Bewley family has long believed in the power of one kind act. So, for Holiday 2021 Eufora will be sponsoring a fundraising event to ensure more children enjoy a brighter life. Those interested in supporting Childhelp can simply make their donation  while in the salon, and an ornament will be displayed in their honor.  For those not visiting their salon during the fundraising window, there will be an online donation link too!  All proceeds go directly to Childhelp.

To help share their meaningful holiday message, Eufora is providing a “Believe” marketing kit for Eufora Partner Salons that includes downloadable resources for  holiday salon signage, shelf talkers, Childhelp ornament artwork and social media templates. Savvy salons and consumers should start their shopping lists early as the “Believe” campaign launches this October, and the luxe jewelry clutch is available only while supplies last!  For more information on celebrating the beauty of the holiday season with Eufora, please visit


About Eufora    

In a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal.  It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals. To learn more please visit