About Eufora International
In a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal. It takes its cues from the vision of the company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for its commitment to serving stylists and salon owners in a partnership that extends far beyond the innovation of people & planet friendly products, delivering on a promise to provide incomparable professional training and leadership programs to inspire, nurture and grow the next generation of salon professionals.
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