Don, a hairstylist and salon owner himself, started with a mission to create a concise and smart product portfolio. There were two caveats for every product. First, the formula had to be eco-friendly, and, second, the product performance had to exceed stylists’ expectations… “good enough” never got out the door.  While other products come and go, the Eufora Iconic 8 remain in the brand portfolio to this day, and are consistently among those top sellers most coveted by consumers.