{"title":"Volume + Texture","description":"\u003cp\u003eLightweight, aloe-based formulas create natural lift, movement, and body - without stiffness, dryness, or the extra effort.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"frizz-control-conditioner-1","title":"Frizz Control Conditioner","description":"\u003cp class=\"buildify\"\u003eExtra moisturizing formulation of our unique complex of nutrients, natural oils and extracts. Smooths and seals a frazzled cuticle while helping repair splits ends and provides ultimate frizz and humidity protection.\u003c\/p\u003e\n\u003cp class=\"buildify\"\u003eElongates curls over time by adhering to the hair fiber and surrounding it with a protective layer that smooths hair from the root to reduce frizz by sealing the cuticle and locking out humidity.\u003c\/p\u003e\n\u003cdiv class=\"buildify\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"buildify\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv id=\"buildify\" class=\"buildify\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003ch4 class=\"accordion\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/h4\u003e\n\u003ch4 class=\"accordion\" id=\"section1\"\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMoisturizes and seals outer cuticle layer to decrease frizz\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps repair split ends\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtects against humidity and heat damage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides hydration without a greasy after-feel\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/h4\u003e\n\u003ch4\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eStraight, wavy, curly and coily hair with medium to coarse texture.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eAlways Safe For\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eColor treated, chemically-treated, keratin treated and relaxed hair.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container\"\u003e\u003cstrong\u003e\u003cspan data-sheets-formula-bar-text-style=\"font-size:13px;color:#000000;font-weight:normal;text-decoration:none;font-family:'Arial';font-style:normal;text-decoration-skip-ink:none;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch4 class=\"accordion\" id=\"section1\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow to Use\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003eWork through cleansed hair. Leave on for 3-5 minutes. Rinse.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4 class=\"accordion\" id=\"section3\"\u003e\u003c\/h4\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"content\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Smooth'n","offers":[{"title":"9.5 fl oz 280 ml","offer_id":40650668802129,"sku":"PC\/FCC9.5","price":37.0,"currency_code":"USD","in_stock":true},{"title":"36 fl oz 1064 ml","offer_id":40650338402385,"sku":"PC\/FCC36","price":88.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2979\/0124\/files\/SmoothingFrizzControlConditioner9.5oz.jpg?v=1704207135"},{"product_id":"thickening-serum-1","title":"Thickening Serum","description":"\u003cdiv class=\"buildify\" id=\"buildify\"\u003e\n\u003cp class=\"accordion\"\u003e\u003cspan\u003eThis innovative thickening and volumizing styler enhances the fullness and body of your hair to appear thicker and fuller without a sticky or tacky feel. Tapioca Starch helps to naturally thicken hair when used as a blow dry styler. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 class=\"accordion\"\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eLight styling control and volume\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear in treatment benefits to combat hair loss\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThicker, fuller appearing hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eStraight and wavy hair with fine, thinning texture.\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eAlways Safe For\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":917,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":2}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":2}]},\"10\":1,\"11\":4,\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"Color treated, chemically-treated, keratin treated, and relaxed hair\"}'\u003eColor treated, chemically-treated, keratin treated and relaxed hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cp class=\"content\"\u003e\u003cspan\u003eWork through damp hair and blow dry. Ensure optimal results by using Eufora's complete Thickening Regimen.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4 class=\"accordion\"\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cstyle\u003e\u003c!--\n.tb_button {padding:1px;cursor:pointer;border-right: 1px solid #8b8b8b;border-left: 1px solid #FFF;border-bottom: 1px solid #fff;}.tb_button.hover {borer:2px outset #def; background-color: #f8f8f8 !important;}.ws_toolbar {z-index:100000} .ws_toolbar .ws_tb_btn {cursor:pointer;border:1px solid #555;padding:3px}   .tb_highlight{background-color:yellow} .tb_hide {visibility:hidden} .ws_toolbar img {padding:2px;margin:0px}\n--\u003e\u003c\/style\u003e","brand":"EuforaStyle","offers":[{"title":"Default Title","offer_id":22119635386449,"sku":"PSF\/TS7.25","price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2979\/0124\/files\/Thickening_Serum_Cropped_for_web.jpg?v=1729018297"},{"product_id":"conceal-root-touch-up","title":"Conceal Root Touch Up","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" mce-data-marked=\"1\"\u003eProvides just the right amount of coverage, precisely where you need it, for flawless all day concealing. Ionic Attraction allows pigments to strongly adhere to hair providing high coverage and help to minimize product transfer. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 class=\"accordion\" id=\"section1\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnique retractable brush for easy application\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaves a natural finish\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eGreat for all hair types\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasts until your next shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eIdeal For\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eStraight, wavy and curly hair with fine to coarse texture. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAlways Safe For\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColor treated, chemically-treated, keratin treated and relaxed hair.\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow to Use\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003cp class=\"accordion\" data-mce-fragment=\"1\"\u003eStyle hair as usual. Conceal should be applied before finishing spray. Prime Brush* and apply to hair with a patting motion, working from the crown forward to the hair line.\u003c\/p\u003e\n\u003cp class=\"accordion\" data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003e*Prime Brush: Pat brush on the back of the hand two or three times until powder releases.\u003c\/em\u003e\u003c\/p\u003e","brand":"EuforaStyle","offers":[{"title":"Dark Brown","offer_id":32766760452177,"sku":"PE\/CONCEAL-DKBRN","price":34.5,"currency_code":"USD","in_stock":true},{"title":"Brown","offer_id":32766760484945,"sku":"PE\/CONCEAL-BRN","price":34.5,"currency_code":"USD","in_stock":true},{"title":"Auburn","offer_id":32766760517713,"sku":"FE\/CABN","price":34.5,"currency_code":"USD","in_stock":false},{"title":"Blonde","offer_id":32766760550481,"sku":"PE\/CONCEAL-BLND","price":34.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2979\/0124\/products\/STYLE_CONCEAL_86a42d31-9a54-4035-8a82-d1575132bb79.jpg?v=1661199559"},{"product_id":"in-shower-massage-brush","title":"Scalp Massage Brush","description":"\u003cp\u003eStimulating silicone bristles encourage circulation while gently exfoliating the scalp. Enhances scalp and hair health while promoting retention and natural growth.\u003c\/p\u003e","brand":"Eufora International","offers":[{"title":"Default Title","offer_id":39497870049361,"sku":"D\/MASSAGE BRUSH","price":12.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2979\/0124\/files\/ScalpBrush.png?v=1744742555"},{"product_id":"the-limited-edition-curl-collection","title":"Best Curl Day Better Box","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThese aloe-based formulas feature strengthening amino acids, curl enhancing enzymes, plant-based polymers, and natural oils that work synergistically to create nourished, well-defined, and frizz-free curls that last. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 id=\"section1\" class=\"accordion\"\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSeriously nourished, soft and hydrated curls\u003c\/li\u003e\n\u003cli\u003eDefinition with movement and touch-ability \u003c\/li\u003e\n\u003cli\u003eHelps control frizz\u003c\/li\u003e\n\u003cli\u003eFights the effects of humidity\u003c\/li\u003e\n\u003cli\u003eLasting hold without a crunchy feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWavy and curly hair (2a-4a) with fine to coarse texture.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eAlways Safe For\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eColor treated, chemically-treated, keratin treated and relaxed hair.\u003c\/p\u003e\n\u003ch4\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIn shower, generously apply \u003cstrong\u003eReplenishing Treatment\u003c\/strong\u003e and detangle with a wide tooth comb. \u003cspan\u003eLeave on for 5-10 minutes and rinse with cool water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAfter shower, use a microfiber towel to scrunch excess moisture from hair. Mist \u003cstrong\u003ePerfect Curl Activator \u003c\/strong\u003eon damp hair. Apply\u003cstrong\u003e Defining Solution\u003c\/strong\u003e with a light scrunching motion or use fingers to form curl pattern. Layer \u003cstrong\u003eForming Cream\u003c\/strong\u003e for further definition and hold. Diffuse or let air dry. \u003c\/p\u003e\n\u003ch4 id=\"section1\" class=\"accordion\"\u003e\u003c\/h4\u003e\n\u003c!----\u003e","brand":"Texture","offers":[{"title":"Default Title","offer_id":41651694272593,"sku":"P\/PROMO-BEST-CURL","price":121.75,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2979\/0124\/files\/BCDBBCatalog.jpg?v=1720543287"},{"product_id":"the-bodifying-ritual","title":"The Bodifying Ritual","description":"\u003cul\u003e\u003c\/ul\u003e\n\u003ch4\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003eStep 1: Cleanse (or double cleanse) with Bodifying Shampoo.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cbr\u003eStep 2: Rinse then work Bodifying Conditioner from mid-length to ends to replenish moisture and enhance softness. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cbr\u003eStep 3:Apply Leave-In Repair Treatment liberally throughout towel dried hair and brush through. Style as desired.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eStraight and wavy hair with fine to medium texture.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eAlways Safe For\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eColor treated, chemically-treated, keratin treated and relaxed hair.\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 id=\"section1\" class=\"accordion\"\u003e\u003c\/h4\u003e\n\u003c!----\u003e","brand":"Eufora","offers":[{"title":"Default Title","offer_id":52515563503979,"sku":"F\/PROMO\/EC-H21-BODIF","price":110.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2979\/0124\/files\/BodifyingTrioSet2_8e0cf701-5b82-42cc-a39e-2fe475917290.jpg?v=1777663364"},{"product_id":"the-moisture-intense-ritual","title":"The Moisture Intense Ritual","description":"\u003cul\u003e\u003c\/ul\u003e\n\u003ch4\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRepairs inner structure and outer cuticle layer\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eScientifically proven superior hair color retention\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProvides moisture, shine and UV protection\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eIncreases strength, prevents breakage and restores moisture\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eStraight, wavy, and curly hair with medium-coarse texture.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eAlways Safe For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eColor treated, chemically-treated, keratin treated and relaxed hair.\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"accordion\" id=\"section1\"\u003e\u003c\/h4\u003e\n\u003c!----\u003e","brand":"Eufora","offers":[{"title":"Default Title","offer_id":52515586933099,"sku":"P\/PROMO\/H25-IK-MOIST","price":99.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2979\/0124\/files\/Eufora_November1645_d2bb2797-e33c-4090-bc09-567a64d8404d.jpg?v=1762217902"},{"product_id":"the-urgent-repair-ritual","title":"The Urgent Repair Ritual","description":"\u003cul\u003e\u003c\/ul\u003e\n\u003ch4\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003eRemove product build up and impurities from hair and scalp without stripping hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003eRapidly repair damage and restore strength\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003eWeightlessly soften and smooth hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003eIncrease vibrancy, elasticity, and shine\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eIdeal for: All hair types and textures\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eAlways Safe For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eColor treated, chemically-treated, keratin treated and relaxed hair.\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"accordion\" id=\"section1\"\u003e\u003c\/h4\u003e\n\u003c!----\u003e","brand":"Eufora","offers":[{"title":"Default Title","offer_id":52515589456235,"sku":"P\/PROMO\/H25-IK-CARE","price":95.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2979\/0124\/files\/Eufora_November1622_25f22d0f-15ec-499b-9fd9-e10a941d5552.jpg?v=1762217884"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2979\/0124\/collections\/Warmer_BG_2.jpg?v=1776719737","url":"https:\/\/eufora.net\/collections\/test.oembed","provider":"Eufora International","version":"1.0","type":"link"}