Beauty without Compromise
In a category that’s crowded with brand promises, the Eufora voice stands out as honest, real and personal. It takes its cues from the vision of the company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring.
As keepers of the planet for future generations, Eufora is dedicated to embracing sustainable practices in every phase of our business. We take a proactive approach to minimizing the environmental impact that our daily activities have on our world, and we believe in creating integral products that respect the environment and the people who use them.
Today, all Eufora products meet the most rigorous standards in formulation, utilizing Certified Organic Aloe along with nearly 75 different natural plant extracts and essential oils, all of which are classified as renewable resources and considered biodegradable.
Eufora never uses mineral oil or artificially created colorants. Our fragrances are complex and naturally derived.
All of our raw materials are evaluated on three key impact factors.
- Ecologically Correct Harvesting
The environment where the raw material originates is respected and safely maintained. Harvesting is done in a responsible manner, and the natural environment is not depleted or destroyed.
- Socially Fair Practices
Practices must deliver positive benefit to the communities that grow, produce and live in the area from which materials are harvested.
- Economically Fair Trade
Processes must align in value with the cost to ensure fair demand for materials. Eufora strives to always be a positive contributor to the global community. Eufora leadership and Salon Partners work locally to support charitable partners such as Childhelp, dedicating time and resources to improve the quality of life for those in need.
With a passion for beauty, a dedication to community and a commitment to preserving the planet, the original Bewley family values have stood the test of time, proving that you don’t need to compromise creativity, compassion or well-being to become successful in the professional salon industry.