Beauty Without Compromise
As keepers of the planet for future generations, Bewley family values have established planet friendly practices for Eufora that prove you don’t have to compromise on quality to protect PEOPLE or Mother Earth.
Co-founder Don Bewley always chose the best ingredients for best results with good global karma in mind. But, ultimately he would tell you "The $#*! has to work! Sometimes you have to sacrifice a product, but never sacrifice performance."
Today Eufora confidently shares our NO list, easily identified by user friendly icons. You can find them on each product page, and below is a quick snapshot.
Click the ingredient icon to browse featured products in that special collection.
Parabens are a group of commonly used preservatives in cosmetics and personal care products. They prevent microbial growth and extend product shelf life. Eufora does not use or add Parabens in the manufacturing of any of our products.
The term is generally defined as no harm being done to animals in the production or testing of the product. Eufora does not conduct animal testing on any of our products. Cruelty-Free and Vegan are not interchangeable terms.
We define Vegan products as those products with no animal ingredients or animal-derived ingredients in the formula. We have many vegan products. However, ingredient choices are made based on performance benefits.
Ingredients derived from wheat are protein-rich. They are used in hair care to add shine, increase manageability and body and to strengthen the hair fibers. Some wheat derived ingredients contain Gluten and some do not. If you have a gluten allergy, Celiac Disease or are concerned about the topical application of products with gluten in them, look for our Gluten-Free icon.
NOTE: The Gluten-Free icon does not indicate that ingredients are certified Gluten-Free, as they may have been processed in a facility that also processes wheat or barley.
Sulfates are a specific type of surfactant. Surfactants are the principal ingredients responsible for cleansing and emulsifying which allows oils and water to mix.
At Eufora, we have taken the approach of providing options to our customers. While the majority of our shampoos are Sulfate-Free, we currently make two shampoos with a gentle ALS Sulfate Technology, Nourish Hydrating Shampoo and Volumizing Shampoo. Which to pick is up to you! Eufora products do NOT contain Sodium Lauryl Sulfate (SLS) or Sodium Lauryl Ether Sulfate or Sodium Laureth Sulfate (SLES) Sulfate Technology known to be more damaging.