Beauty Without Compromise
As keepers of the planet for future generations, Bewley family values have established people & planet friendly practices for Eufora. You don’t have to compromise on performance or quality to create Good Global Karma.
Co-founder Don Bewley always chose the best ingredients for best results with good global karma in mind. Ultimately he would tell you, "It's time for people to start caring what they put in and on their bodies. At Eufora, you no longer have to compromise performance to be people and planet friendly".
Today Eufora confidently shares our NO list, easily identified by user friendly icons. You can find them on each product page, and below is a quick snapshot.
Click the ingredient icon to browse featured products in that special collection.
Parabens are a group of commonly used preservatives in cosmetics and personal care products. They prevent microbial growth and extend product shelf life. Eufora does not use or add Parabens in the manufacturing of any of our products.
Ingredients derived from wheat are protein-rich. They are used in hair care to add shine, increase manageability and body and to strengthen the hair fibers. Some wheat derived ingredients contain Gluten and some do not. If you have a gluten allergy, Celiac Disease or are concerned about the topical application of products with gluten in them, look for our Gluten-Free icon.
NOTE: The Gluten-Free icon does not indicate that ingredients are certified Gluten-Free, as they may have been processed in a facility that also processes wheat or barley.
Sulfates are a specific type of surfactant. Surfactants are the principal ingredients responsible for cleansing and emulsifying which allows oils and water to mix.
At Eufora, we have taken the approach of providing options to our customers. While the majority of our shampoos are Sulfate-Free, we currently make two shampoos with a gentle ALS Sulfate Technology, Nourish Hydrating Shampoo and Volumizing Shampoo. Which to pick is up to you! Eufora products do NOT contain Sodium Lauryl Sulfate (SLS) or Sodium Lauryl Ether Sulfate or Sodium Laureth Sulfate (SLES) Sulfate Technology known to be more damaging.