Our Story

Beauty Without Compromise

High Performance Products

Eufora formulations harness the power of more than 100 unique plant and flower extracts, essential oils, vitamins and natural aromas.  Add a dash of innovative technology, and Eufora elevates botanical science above the crowd… delivering red carpet ready product performance that rocks your style while still granting good global karma.

Good Global Karma

As keepers of the planet for future generations, Eufora is dedicated to embracing sustainable practices in every phase of our business. We take a proactive approach to minimizing the environmental impact that our daily activities have on our world, and we believe in creating integral products that respect the environment and the people who use them. 

Exceptional Salon Experience

Every Eufora salon understands that quality and customization are key when delivering a truly transformative guest experience. There is no more powerful element of customization than addressing guests inner and outer beauty, and then exceeding both physical and emotional goals for every visit. 

From scent and scene to service and style, what makes a most memorable experience? It’s ALL ABOUT YOU

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With a passion for beauty, a dedication to community and a commitment to preserving the planet, the original Bewley family values have stood the test 
of time, proving that you don’t need to compromise creativity, compassion 
or well-being to become successful in the professional salon industry.