The Science of Beautifying Elixirs
DAMAGE CURE COMPLEX™ and VIBRANT COLOR COMPLEX™
Beautifying Elixirs’ proprietary technology delivers the next generation of hair care with real repair and renewed vitality to the inner cortex and outer cuticle of the hair and improves the health of the hair follicle and scalp.
DAMAGE CURE COMPLEX™
Delivers a comprehensive and innovative approach to caring for damaged hair. Special proteins and key amino acids penetrate deep into the hair shaft to increase strength and prevent breakage. Important lipids and nutrients restore the protective cuticle layer and improve the health of the scalp and hair follicle where all healthy hair begins. Going beyond repair, Damage Cure Complex™ protects the hair fiber from future damage.
KEY REPAIR INGREDIENTS INCLUDE:
Vegetable Protein and Amino Acids – Strengthens, repairs and improves moisture and shine
- Plant derived Glutamic and Lauric Acid and Lysine – Repairs internal structure and promotes a smooth cuticle
- Hexapeptide-11 and Sugar Beet Betain, Sugar Cane, Lemon and Apple Extracts –Improves health of hair follicle and fiber during growth cycle. Promotes cell renewal and helps resist breakage
- 18-MEA – Replenishes the natural lipid in between the layers of the cuticle, restores moisture and protects from future damage.
VIBRANT COLOR COMPLEX™
Hair color fades when exposed to anything that causes oxidation, such as air, water, sun and even artificial light. The daily assault from heat styling and the elements, especially UV rays, creates a loss of cystine, tryptophan and melanin, which leads to irregular absorption of color pigment. Vibrant Color Complex™ delivers the most effective color endurance available, allowing consistent coverage from root to end.
KEY COLOR PROTECTING INGREDIENTS INCLUDE:
- Chromaveil™ - A breakthrough in color protection science
- Brazil Nut Oil - Rich in vitamin A & E, proven to provide superior UV protection and great emollient for hair and scalp
- Camellia Sinensis Leaf Extract (Tea Leaf Extract) – A powerful UV inhibitor and promoter of scalp health
- Cranberry Oil - A potent antioxidant