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black friday savings are here!

black friday

savings are here!

10% off all orders I BF10
15% off orders $125+ I BF15
20% off orders $225+ I BF20
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plans, canceled

plans, canceled

We’re here to help you reclaim a little “me” time amidst all the “we” - and, for once, place yourself at the top of your holiday list.
THE (SELF) GIFTING GUIDE
Explore HOLIDAY SETS

Expert solutions to enhance your natural curl pattern.

Kiss damage goodbye with our best-selling solutions for color and chemically treated hair.

Daily doses of moisture for all hair types.

Holiday Exclusive
Save 22%
Bodifying Gift Set
beautifying elixirs
Holiday Exclusive
Save 20%
Soothing Gift Set
aloetherapy
Holiday Exclusive
Save 22%
Moisture Intense Gift Set
beautifying elixirs
Holiday Exclusive
Save 20%
Frizz Control Gift Set
smoothing
N e w ! N e w ! N e w !
Replenishing Treatment
perfect curl
Best Seller
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Curl Enhancing Shampoo
perfect curl
Best Seller
#size_9-5-oz-280-ml
Curl Enhancing Conditioner
perfect curl
Best Seller
Perfect Curl Activator
perfecting curl
Best Seller
Defining Solution
perfect curl
Sold Out
Forming Cream
perfect curl
#size_9-5-fl-oz-280-ml
Frizz Control Shampoo
smoothing
Best Seller
#size_9-5-fl-oz-280-ml
Frizz Control Conditioner
smoothing
New Look!
Oil Therapy
smoothing
Microfiber Towel
Best Seller
New Look!
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Bodifying Shampoo
beautifying elixirs
Best Seller
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Bodifying Conditioner
beautifying elixirs
N e w ! N e w ! N e w !
Award Winner
Triple Bond Repair
treatment
Best Seller
Leave-In Repair Treatment
beautifying elixirs
Best Seller
#size_9-5-fl-oz-280-ml
Urgent Repair Shampoo
gentle detox
Best Seller
Beautifying Serum
nourishing treatment oil
Best Seller
#size_5-1-fl-oz-150-ml
Urgent Repair Treatment
revitalizing treatment
Best Seller
9.5 Oz. (280 mL)
9.5 Oz. (280 mL)
Moisture Intense Shampoo
beautifying elixirs
Best Seller
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Moisture Intense Conditioner
beautifying elixirs
Fortifi
keratin strengthening treatment
Best Seller
#size_9-5-oz-280-ml
Hydrating Shampoo
nourishing
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Moisture Solution Conditioner
nourish
Best Seller
#size_9-5-fl-oz-280-ml
Urgent Repair Shampoo
gentle detox
Best Seller
#size_5-1-fl-oz-150-ml
Urgent Repair Treatment
revitalizing treatment
Best Seller
Hydration Leave-in Conditioner
Best Seller
Beautifying Serum
nourishing treatment oil
Fortifi
keratin strengthening treatment
Best Seller
9.5 Oz. (280 mL)
9.5 Oz. (280 mL)
Moisture Intense Shampoo
beautifying elixirs
Best Seller
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Moisture Intense Conditioner
beautifying elixirs
#size_5-oz-148-ml
#size_5-oz-148-ml
Moisture Masque
beautifying elixirs

This is hair care made with the most effective, high performing & science backed ingredients nature has to offer.

DISCOVER MY RITUAL
DISCOVER MY RITUAL

scalp favorites

Healthy hair starts with a healthy scalp.

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editors’ picks

Explore our top rated, most featured products.

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Define Your Hair Destiny

I’m looking for
any product
that is formulated for
all hair types

The Sunday Reset

Urgent Repair Shampoo

gentle detox

A gentle clarifying shampoo that detoxifies hair and scalp from product build up and impurities. 

Urgent Repair Treatment

revitalizing treatment

A root-to-ends conditioning treatment for optimal hair and scalp health.

Triple Bond Repair

treatment

A weekly treatment that for damaged hair that instantly repairs and reinforces the 3 primary bond types. 

Beautifying Serum

nourishing treatment oil

Your everyday, all over oil for hair, skin, and scalp. 

BEST SELLERS FOR ALL HAIR TYPES

Best Seller
New Look!
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Bodifying Shampoo
beautifying elixirs
Best Seller
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Bodifying Conditioner
beautifying elixirs
Best Seller
#size_9-5-oz-280-ml
Hydrating Shampoo
nourishing
Best Seller
Beautifying Serum
nourishing treatment oil
Best Seller
#size_9-5-fl-oz-280-ml
Urgent Repair Shampoo
gentle detox
Best Seller
#size_5-1-fl-oz-150-ml
Urgent Repair Treatment
revitalizing treatment
Best Seller
Hydration Leave-in Conditioner

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