Welcome to the
Next Age of Beauty

An age where you no longer have to compromise your standards, values or beliefs to live beautifully. We believe that beauty is made in the moments- and we're here to help you show up beautifully in every one of them.

Our Journey Began in 1997 with One Simple Belief: Nature is Genius.

So, with unhinged curiosity for innovation, we sought to create the next age of beauty and hair care with nature as our guide. Every ingredient in our formulas has a purpose and every ounce nourishes your hair, skin and scalp.

Our Philosophy

Is rooted in using only the most essential, highly active ingredients to ensure the highest performance possible with the least impact to our environment.

We believe that beauty starts with a healthy foundation and with that in mind, we set out to create a line where every ingredient nourishes and improves the health of your hair and scalp. 

100% Active

Unlike most water based formulas, we began basing our products in 100% Organic Aloe Vera and Sage & Thyme to create 100% active formulas.

Every single product is formulated with carefully selected, natural ingredients that are free from harsh sulfates, parabens, and other harmful chemicals. Every product in our line is designed to deliver stunning results, without sacrificing the health of your hair.

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The Eufora 'No-List'

Learn more about our standards and what you will never find in any of our products.

Learn More Here

Where it All Began...

My husband Don and I founded Eufora in 1997 with a passion for helping people look, feel and live beautifully.

Our heart-felt mission was to create a diverse portfolio of products utilizing the best ingredients nature has to offer, free of toxic or harsh chemicals.

We are still family owned and proud of the promises we have kept. We hope to continue to empower and inspire people to define and express their own individual beauty, live it with confidence, and share it with the rest of the world.

Yours Truly,

Beth Bewley


CEO & Co-Founder, Eufora International

Beth's Favorites

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Best Seller
Bodifying Shampoo
Best Seller
Bodifying Conditioner
Best Seller
Beautifying Serum
Elevate

Granting Good Global Karma

As keepers of the planet for future generations, our “People & Planet Friendly” ethos is rooted in responsibility and transparency. Everything we do has an impact. We strive to connect our passion for protecting our planet and its people by practicing the most conscious and responsible manufacturing, ingredient harvesting, and socially fair trade processes available.

Sustainable harvesting of our raw materials ensures the natural environment is respected, maintained and never depleted or destroyed.

Ecological Harvesting

Sustainable harvesting of our raw materials ensures the natural environment is respected, maintained and never depleted or destroyed.

Practices must deliver positive social and economic benefits to the communities that grow, produce, and live in the area from which materials are harvested.

SOCIALLY & ECONOMICALLY FAIR TRADE

Practices must deliver positive social and economic benefits to the communities that grow, produce, and live in the area from which materials are harvested.

As keepers of the planet for future generations, we are consistently embracing and adopting practices and eco-friendly actions such as packaging choices, recycling and upcycling.

Climate Conscious Practices

As keepers of the planet for future generations, we are consistently embracing and adopting practices and eco-friendly actions such as packaging choices, recycling and upcycling.