we're taking our obsession with aloe

to a whole new level.

we're taking our obsession with aloe to a whole new level.

GET EARLY ACCESS
Explore ALOETHERAPY

Daily doses of moisture for all hair types.

Kiss damage goodbye with our best-selling solutions for color and chemically treated hair.

Expert solutions to enhance your natural curl pattern.

Best Seller
New Scent!
#size_9-5-oz-280-ml
Soothing Hair and Body Cleanse
aloetherapy
New Scent!
#size_9-5-oz-280-ml
Soothing Conditioner
aloetherapy
New Scent!
Soothing Moisture Mist
aloetherapy
Soothing Body Moisturizer
aloetherapy
Best Seller
#size_9-5-oz-280-ml
Hydrating Shampoo
nourishing
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Moisture Solution Conditioner
nourish
Best Seller
#size_9-5-fl-oz-280-ml
Urgent Repair Shampoo
gentle detox
Best Seller
#size_5-1-fl-oz-150-ml
Urgent Repair Treatment
revitalizing treatment
Best Seller
Hydration Leave-in Conditioner
Best Seller
Beautifying Serum
nourishing treatment oil
Fortifi
keratin strengthening treatment
Best Seller
9.5 Oz. (280 mL)
9.5 Oz. (280 mL)
Moisture Intense Shampoo
beautifying elixirs
Best Seller
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Moisture Intense Conditioner
beautifying elixirs
#size_5-oz-148-ml
#size_5-oz-148-ml
Moisture Masque
beautifying elixirs
Best Seller
New Look!
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Bodifying Shampoo
beautifying elixirs
Best Seller
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Bodifying Conditioner
beautifying elixirs
N e w ! N e w ! N e w !
Award Winner
Triple Bond Repair
treatment
Best Seller
Leave-In Repair Treatment
beautifying elixirs
Best Seller
#size_9-5-fl-oz-280-ml
Urgent Repair Shampoo
gentle detox
Best Seller
Beautifying Serum
nourishing treatment oil
Best Seller
#size_5-1-fl-oz-150-ml
Urgent Repair Treatment
revitalizing treatment
Best Seller
9.5 Oz. (280 mL)
9.5 Oz. (280 mL)
Moisture Intense Shampoo
beautifying elixirs
Best Seller
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Moisture Intense Conditioner
beautifying elixirs
Fortifi
keratin strengthening treatment
Sold Out
Thickening Regimen
Scalptherapy
Sold Out
Thickening Treatment
Scalptherapy
Thickening Cleanser
Scalptherapy
Thickening Conditioner
Scalptherapy
Best Seller
#size_9-5-fl-oz-280-ml
Urgent Repair Shampoo
gentle detox
Best Seller
Beautifying Serum
nourishing treatment oil
Best Seller
#size_5-1-fl-oz-150-ml
Urgent Repair Treatment
revitalizing treatment
#size_10-1-oz-180-ml
#size_36-oz-1064-ml
Complete Shampoo
for him
Best Seller
New Scent!
#size_9-5-oz-280-ml
Soothing Hair and Body Cleanse
aloetherapy
#size_6-oz-180-ml
#size_36-oz-1064-ml
Revitalizing Treatment
for him
N e w ! N e w ! N e w !
Replenishing Treatment
perfect curl
Best Seller
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Curl Enhancing Shampoo
perfect curl
Best Seller
#size_9-5-oz-280-ml
Curl Enhancing Conditioner
perfect curl
Best Seller
Perfect Curl Activator
perfecting curl
Best Seller
Defining Solution
perfect curl
Forming Cream
perfect curl
#size_9-5-fl-oz-280-ml
Frizz Control Shampoo
smoothing
Best Seller
#size_9-5-fl-oz-280-ml
Frizz Control Conditioner
smoothing
New Look!
Oil Therapy
smoothing
Microfiber Towel

This is hair care made with the most effective, high performing & science backed ingredients nature has to offer.

DISCOVER MY RITUAL
DISCOVER MY RITUAL

scalp favorites

Healthy hair starts with a healthy scalp.

SHOP NOW

editors’ picks

Explore our top rated, most featured products.

SHOP NOW

Define Your Hair Destiny

I’m looking for
any product
that is formulated for
all hair types

The Sunday Reset

Urgent Repair Shampoo

gentle detox

A gentle clarifying shampoo that detoxifies hair and scalp from product build up and impurities. 

Urgent Repair Treatment

revitalizing treatment

A root-to-ends conditioning treatment for optimal hair and scalp health.

Triple Bond Repair

treatment

A weekly treatment that for damaged hair that instantly repairs and reinforces the 3 primary bond types. 

Beautifying Serum

nourishing treatment oil

Your everyday, all over oil for hair, skin, and scalp. 

BEST SELLERS FOR ALL HAIR TYPES

Best Seller
New Look!
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Bodifying Shampoo
beautifying elixirs
Best Seller
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Bodifying Conditioner
beautifying elixirs
Best Seller
#size_9-5-oz-280-ml
Hydrating Shampoo
nourishing
Best Seller
Beautifying Serum
nourishing treatment oil
Best Seller
#size_9-5-fl-oz-280-ml
Urgent Repair Shampoo
gentle detox
Best Seller
#size_5-1-fl-oz-150-ml
Urgent Repair Treatment
revitalizing treatment
Best Seller
Hydration Leave-in Conditioner

Find a Salon

Visit a local Eufora salon for a professional & personalized in-salon experience.

SALON LOCATOR