Your summer ritual starts here


Your summer ritual starts here


Meet Rose Machado — surfer, sun-chaser, and our ultimate summer muse. Discover her favorites for hair & body wellness.  

SHOP SUMMER FAVORITES

Rose's Summer Essentials

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Best Seller
Beautifying Serum
nourishing treatment oil
Best Seller
New Look!
Illuminate
shine mist
Best Seller
Perfect Curl Activator
perfect curl
Best Seller
Defining Solution
perfect curl
New Scent!
Soothing Moisture Mist
aloetherapy
NEW!
Body Butter
aloetherapy™
NEW!
Body Oil
aloetherapy™

This is hair and body care made with the most effective, high performing & science backed ingredients nature has to offer.

DISCOVER MY RITUAL
DISCOVER MY RITUAL

HAIR CARE COLLECTIONS

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Phytoactive Bodycare

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Editors Favorites

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Define Your Hair Destiny

I’m looking for
any product
that is formulated for
all hair types

Shop Bestsellers

Best Seller
New Look!
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Bodifying Shampoo
beautifying elixirs
Best Seller
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Bodifying Conditioner
beautifying elixirs
Best Seller
#size_9-5-oz-280-ml
Hydrating Shampoo
nourishing
Best Seller
Beautifying Serum
nourishing treatment oil
Best Seller
#size_9-5-fl-oz-280-ml
Urgent Repair Shampoo
gentle detox
Best Seller
#size_5-1-fl-oz-150-ml
#size_5-1-fl-oz-150-ml
Urgent Repair Treatment
revitalizing treatment

shop in shower

shampoos, conditioners, masks

shop stylers

prep, style and finish

shop bestsellers

our fan favorites

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soothing body care