Renew a Touchy-Feely Relationship with Your Hair

Healthy, Vibrant Hair

Hair, no matter what type, endures daily environmental stresses along with styling practices that can leave it dry, dull and starving for moisture. These nourishing solutions are powered by science-backed botanical extracts, proteins, and oils proven to strengthen, replenish, and protect for softer, shinier, moveable, touchable hair.

Nature's Most Nourishing Ingredients

Based in 100% Aloe Vera Gel

Formulas based in 100% USDA Organic Aloe Vera Gel provide important nutrients, amino acids, moisture, and legendary rejuvenation benefits.

The Eufora Protein System

Uniquely balanced Soy Protein, Wheat Amino Acids and Quinoa Protein  deliver strength, combat damage, improve elasticity and balance moisture to keep hair healthy and strong.  

Panthenol

Also known as provitamin B-5, Panthenol helps hair retain moisture while adding strength and shine.

Botanical Blend

Extracts of Chamomile, Horsetail, Nettle and Henna provide strength, shine and promote scalp health.

Free From Artificial Aromas, Colorants,
Parabens, Phthalates, Gluten, Mineral Oil,
Propylene Glycol, Formaldehyde

THE SCIENCE

Perfectly Balanced Protein Blends

Unique blends of plant based proteins are used throughout these nourishing formulas to deliver strength, combat damage, improve elasticity, and balance moisture for healthier, shinier hair. Each protein has a specific molecular weight which affects how it absorbs and performs in the hair.

At the lightest molecular weight, wheat amino acids penetrate deep into the hair to plump the hair shaft, attract moisture, provide strength, and restore fullness.

Small enough to penetrate but large enough to coat the shaft and visibility enhance shine and color protection.

Soy protein is the heaviest molecular weight and has the ability to coats the hair shaft to smooth, soften, and promote shine while protecting the hair shaft on the outside.

Wheat Amino Acids
Quinoa Protein
Soy Protein

expert pairings

Cleanse & Condition

Weightless Volume

Perfect for fine, lifeless hair, Volumizing Shampoo and Daily Balance Conditioner offer weightless volume and deep hydration.

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Nourishing Hydration

Hydrating Shampoo and Moisture Solution Conditioner are the ideal choice for fine-medium hair needing a daily dose of moisture.

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Detox and Restore

Urgent Repair Shampoo and Treatment is the perfect match for for oily hair or build up.

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Beautifying Serum is a dynamic, multipurpose formula. Argan, kukui, cranberry, and neem oils along with omega fatty acids nourish hair, skin and scalp from the inside out and provide an excellent wear-in treatment experience.

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Our Best-Selling, All Over Oil

Nourishing Treatments

This protein rich, weightless formula brings life back to hair sustaining damage from chemical and environmental stresses. Fortifi evens out the porosity of the hair and increases strength and elasticity.

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This protein-rich daily leave-in moisturizing treatment provides hydration, frizz control and damage protection from heat styling and environmental stresses without added weight.

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Fortifi Keratin Repair
Hydration Leave-in Conditioner

The Full Nourishing Collection

SHOP ALL
Best Seller
#size_9-5-oz-280-ml
Hydrating Shampoo
nourishing
#size_9-5-oz-280-ml
#size_9-5-oz-280-ml
Moisture Solution Conditioner
nourish
Best Seller
#size_9-5-fl-oz-280-ml
Urgent Repair Shampoo
gentle detox
Best Seller
#size_5-1-fl-oz-150-ml
Urgent Repair Treatment
revitalizing treatment
Best Seller
Hydration Leave-in Conditioner
Best Seller
Beautifying Serum
nourishing treatment oil
Fortifi
keratin strengthening treatment