About : General Hair Care

Healthy, Vibrant Hair

Hair, no matter what type, endures daily environmental stresses along with styling practices that can leave it dry, dull and starving for moisture. These nourishing solutions are powered by science-backed botanical extracts, proteins, and oils proven to strengthen, replenish, and protect for softer, shinier, moveable, touchable hair.

Based in 100% Aloe Vera Gel

Formulas based in 100% USDA Organic Aloe Vera Gel provide important nutrients, amino acids, moisture, and legendary rejuvenation benefits.

Free From Artificial Aromas, Colorants,
Parabens, Phthalates, Gluten, Mineral Oil,
Propylene Glycol, Formaldehyde

THE SCIENCE

Perfectly Balanced Protein Blends

Unique blends of plant based proteins are used throughout these nourishing formulas to deliver strength, combat damage, improve elasticity, and balance moisture for healthier, shinier hair. Each protein has a specific molecular weight which affects how it absorbs and performs in the hair.

At the lightest molecular weight, wheat amino acids penetrate deep into the hair to plump the hair shaft, attract moisture, provide strength, and restore fullness.

expert pairings

Cleanse & Condition

Weightless Volume
Moisture & Strength
detox and restore

Weightless Volume

Perfect for fine, lifeless hair, Volumizing Shampoo and Daily Balance Conditioner offer weightless volume and deep hydration.

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Beautifying Serum is a dynamic, multipurpose formula. Argan, kukui, cranberry, and neem oils along with omega fatty acids nourish hair, skin and scalp from the inside out and provide an excellent wear-in treatment experience.

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Nourishing Treatments

This protein rich, weightless formula brings life back to hair sustaining damage from chemical and environmental stresses. Fortifi evens out the porosity of the hair and increases strength and elasticity.

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This protein-rich daily leave-in moisturizing treatment provides hydration, frizz control and damage protection from heat styling and environmental stresses without added weight.

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