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    Texture, Curl, and Wave
  • About
    Formulation

    Experience the power of cutting edge plant-based technology for performance-driven hair care based on hair type, texture, and condition.

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    Our commitment to responsibly producing the highest performing products that do the least harm to our plant and its people

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      Top searched
      Best Seller
      Bodifying Shampoo
      Beautifying Elixirs
      $3825 $38.25
      Best Seller
      Bodifying Conditioner
      Beautifying Elixirs
      $3925 $39.25
      Best Seller
      Hydrating Shampoo
      Nourish
      from $2900 from $29.00
      Best Seller
      Moisture Solution Conditioner
      Nourish
      from $3275 from $32.75
      Best Seller
      Beautifying Serum
      Nourish
      $4675 $46.75
      Best Seller
      Urgent Repair Shampoo
      Nourish
      $3875 $38.75

      Discover & Embrace Your Curl Pattern

      Whether it’s wavy, curly, or coily… your natural texture has a personality all its own. Define it, embrace it, and share it with the rest of the world.

      Want weightless moisture for enhanced texture, volume, and movement.

      Loose S-Shapes and Waves 

      Want weightless moisture for enhanced texture, volume, and movement.

      Need balanced hydration for defined, bouncy, and frizz-free curls.

      Classic Spiral Curls

      Need balanced hydration for defined, bouncy, and frizz-free curls.

      Demand intense moisture and oils for strength, shine, and manageability.

      Tight Curls and Coils

      Demand intense moisture and oils for strength, shine, and manageability.

      What's Your Curl Type?

      Take the Curl Quiz

      The Synergy of Science and Nature

      Eufora Texture, Curl, and Wave formulas are designed to put you in total control of your texture. Performance driven formulas are based in Organic Aloe Vera and infused with unique plant-based technologies and science backed botanicals and oils to help you enhance or smooth your curl pattern to create your desired style.

      Bring back bounce, vibrance, and control while strengthening, and improving curl structure and elasticity.

      Curl Enhancing Technology

      Bring back bounce, vibrance, and control while strengthening, and improving curl structure and elasticity.

      Dramatically transform coarse, unruly hair to progressively elongate curl pattern over time and create smoother, softer curls.

      Progressive smoothing technology

      Dramatically transform coarse, unruly hair to progressively elongate curl pattern over time and create smoother, softer curls.

      Every Style formula offers leave-in benefits with science backed botanicals to protect, strengthen, and condition your hair. 

      Leave in Style benefits

      Every Style formula offers leave-in benefits with science backed botanicals to protect, strengthen, and condition your hair. 

      (TYPE 2 CURLS)

      Loose-S Shapes and Waves

      Waves are playful, have amazing versatility, and can adapt easily to diverse styles. Take total control of your waves to enhance or soften your natural curl pattern and dramatically reduce frizz. 

      Wake Up Your Waves

      Fine to normal waves crave lightweight hydration, curl enhancing stylers, and heat protection to encourage your natural texture and retain shape with volume and movement. 

      Sale
      The Eufora Perfect Curl System
      Sale price$11775 $117.75 Regular price $14975 $149.75
      NEW Powder Lift
      $2950 $29.50
      Retain
      $2950 $29.50

      Tame Tangled, Unruly Frizz

      Medium to coarse wavy hair may be prone to unruly manageability and frizz. Smooth’n technology progressively elongates your curl pattern for a softer, smoother feel.

      Frizz Control Regimen
      $11300 $113.00
      Behave
      $2900 $29.00
      Tame
      from $1400 from $14.00

      Working With Your Waves

      Hot tools may be a big part of your styling routine but heat can not only damage the outer cuticle layer of your hair, but can also “zap” your curl pattern!

      All Curl’n and Smooth’n care products feature thermal protective benefits and antioxidants but using true heat protectant styling products is always recommended!

      For curling irons and straightening irons, Retain not only protects hair up to 428 degrees but also helps your hair hold the straight or curled style longer! 

      This depends on how you like to wear your waves! Curl’n is perfect for lightweight hydration and curl encouragement and works best with fine to medium hair.

      Smooth’n uses heavier proteins and smoothing technology to elongate curl pattern over time and works best with coarser, dense hair.  

      Absolutely! It’s completely up to you to build your perfect regimen for your unique hair type, texture, and density. It is common to use the Curl Enhancing Shampoo and Frizz Control Conditioner to both encourage curls but also fight frizz with a heavier conditioner. 

      Due to the nature of your curl pattern, hair texture and hair density - you may be prone to “poofy” out of control frizz. The Smooth’n Frizz Control Regimen uses Progressive Smoothing Technology to elongate and unify your curl pattern over extended use. You will find your hair is more manageable, restyling is eaiser, and hair is softer and shinier.

      (TYPE 3 CURLS)

      Classic Curls and Spirals

      The beauty of healthy, soft, and bouncy curls is envied by all. Classic curls type 3 curls need balanced hydration and definition to create bouncy, frizz-free loops and spirals.

      Bring Back Bounce, Spring, and Definition

      Fine-medium hair with defined spirals and twists needs lightweight hydration, curl enhancers, and polymers that work synergistically to enhance curl pattern while adding strength, definition, and frizz control. 

      Sale
      The Eufora Perfect Curl System
      Sale price$11775 $117.75 Regular price $14975 $149.75
      Replenishing Treatment
      $3400 $34.00
      Best Seller
      Beautifying Serum
      $4675 $46.75

      Put an End to Dry, Frizzy, Stressed Out Curls

      Coarser curly hair needs extra moisture through heavier proteins and oils to enhance manageability by progressively elongating your curl pattern for easier restyles and a softer, smoother, feel. 

      Frizz Control Regimen
      $11300 $113.00
      Forming Cream
      $3050 $30.50
      Oil Therapy
      $4500 $45.00

      Get to Know Your Curls

      The unique twists and turns force the cuticle layer of your hair to open, making it diffidcult for natural oils to travel down the hair to moisturize and protect the entire strand. Curly hair can often seem “dull” as light gets trapped in the curl pattern and refuses to reflect.

      Curly hair can be complex as each individual strand has its own unique curl pattern. This is why Curl’n products feature our unique curl enhancing enzymes to improve the curl structure providing you a more unified curl pattern.

      Curl’n formulas are infused with lightweight moisturizers, oils, and curl enhancers to give bounce and vibrance to curls.

      Smooth’n utilizes progressive smoothing technology as well as heavier proteins and oils to elongate and smoothen coarser, thicker hair.

      Both can be used together to create the perfect regimen for your unique curl type, texture, and density. 

      (TYPE 4A-4B-4C COILS)

      Coils and Zig Zag Patterns

      Tight s-shapes, coils, and zig zag shapes are beautifully voluminous and full of spring bounce. The tighter your curl pattern, the more your hair demands intense moisture and oils for strength, shine, and manageability. 

      Wear it Bold and Bouncy

      Lively, healthy, and structured coils require softness and properly layered products that work synergistically for better conditioning, coil definition, and easier restyles. Repairative products and deep moisture infusion combined lightweight yet strong polymers will encourage coils shape, shine, and strength.

      Moisture Masque
      $4650 $46.50
      Forming Cream
      $3050 $30.50
      Best Seller
      Leave-In Hydration
      $3200 $32.00

      Smoothen and Soften

      Whether you have coarser, dried out coils or prefer to use heat styling tools for a smooth, bouncy look… the Smooth’n collection is designed to enhance manageability and softness by elongating your curl pattern and providing thermal protection benefits. 

      Frizz Control Regimen
      $11300 $113.00
      Straightening Balm
      $3000 $30.00
      Oil Therapy
      $4500 $45.00

      Controlling Your Tight Curls and Coils

      The natural twists of coily hair means the outer cuticle layer of the hair may lift making it weaker and prone to frizz, dryness, and damage. Eufora products help heal and strengthen the cuticle layer to help seal in moisture and prevent breakage. 

      Similar to curly hair, Light can get “trapped” within coils. The natural curl pattern absorbs light rather than reflects it and the tighter your curl, the duller it will look. Using moisturizing and shine enhancing products like Illuminate Shine Mist will help create a smoother cuticle layer for light reflection and softness. 

      Heat can not only damage coily hair, it can actually “zap” your natural curl pattern- leaving you with unbalanced and unpredictable coils. While Curl’n and Smooth’n care products feature thermal protection, we recommend using true heat protectant products like Thermal Defense Prep (on wet hair prior to heat styling) and Retain (on dry hair to protect as well as hold your style longer). 

      What's Your Curl Type?

      Discover a custom regimen for your unique curl type.
      Take the Quiz
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