Over 20 Years of #euforastrong

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We Believe

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Purposefully Defiant

In today’s retail climate, it’s critical that stylists and salon owners remember that THEY have the BIGGEST VOICE and the power to shape the future of our industry.

Our Founder

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“Education is the key to dream fulfillment. It motivates us to do better, inspires us to learn more, and provides us a foundation for achieving greatness.”   

~ Don Bewley, (1955-2015) Eufora Co-Founder

In keeping Don’s passion for education at the heart of Eufora, and in the spirit of his commitment to serve, we are very proud to be able to offer current and future salon professionals an opportunity to cultivate their craft, learn and grow through the Don Bewley Memorial Scholarship Fund.