Eufora International shares the spirit of the holiday season with JOY to the World.
Less than 70 shopping days until Christmas, and the traditional fight for consumer holiday dollars is well underway. But with 2020 showing up in a very non traditional fashion, Eufora, a global leader in the manufacturing of professional salon products, is taking a uniquely inspired approach that reminds us of the true spirit of the season - now more than ever, a season of gratitude and hope for the future. The specially curated Eufora holiday campaign, entitled JOY to the World, celebrates the human “community” with messages of hope, health, love and peace.
In keeping with the Eufora people and planet friendly philosophy, gift sets are packed inside beautiful and reusable birchwood boxes, ready for gift giving...no wrapping paper required. Each represents a substantial savings of at least 30% and includes a free gift. Sets were designed to address a multitude of hair concerns, so there is something for everyone. Gift set offerings include:
- Bodifying Gift Set (MSRP: $70.50): Adds body, bounce and vibrancy to fine, limp hair.
- Moisture Intense Gift Set (MSRP: $70.50): Delivers moisture, softness and shine to coarse, curly and over-processed hair.
- Urgent Repair Gift Set (MSRP: $62.50): Hydrates and restores vibrancy to all hair types. A natural detox regimen!
- Perfect Finish Gift Set (MSRP: $51.50): A trio of top styling products to create party ready hair.
- Eufora HERO for Men Gift Set (MSRP $68.00): Perfect for the guy who has healthy hair growth on his wish list.
In the mood for a little aromatherapy? Eufora recommends their wellness candle collection turned fundraiser. This holiday season, proceeds from the sales of all Eufora Essential Oil Candles (MSRP: $46.00) will be donated to their long time philanthropic partner Childhelp, a charity that has worked for over 20 years to end child abuse.
All messaging associated with the campaign was designed with positivity in mind. Eufora is providing JOY templates for salon use that include uplifting holiday greeting cards, gift certificates and salon signage. In addition Eufora Partner Salons will be receiving a special GIFT of GRATITUDE in the weeks approaching Christmas. “Each and every component communicates our unwavering determination to bring JOY to the world this year. Now more than ever, we all need to celebrate the joy of family and friends, of giving and receiving, and also remember that there is joy to be found in so many moments”, says Eufora Co-Founder Beth Bewley. For full details on the Eufora JOY to the World campaign, visit their website or go directly to the holiday campaign blog post JOY to the World Blog.
In a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal. It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals. For more information or to find a Eufora Salon please visit http://www.eufora.net/.
1 (800) 6-eufora
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