Amplify It

Eufora Style Director Mirza Batanovic reveals the amplification power of AIR when choosing products to maximize volume.

Infusing life into flat, dull, lifeless hair requires more than finding the right products. Eufora pros reveal that it is really about knowing when to turn up the heat (yes, that means hot tool styling) and when to embrace natural air drying.

According to Eufora Style Director, Mirza Batanovic, “When it comes to setting any desired style the most important thing to remember - heat molds hair, cool air sets hair.” 

Since many people don’t even realize that some products are only activated by heat, home usage tips are critical if the client is to replicate that fresh from the salon look at home! This is the case with the award-winning Eufora Volume Fusion Spray, says Batanovic. “The name sounds awesome and straightforward enough, but it simply won’t maximize lift without applying heat. TIP: Wait for the hair to be about 80% dry before applying, then spray it on the roots where you want to see volume amplified.” 

Another helpful hint from Batanovic. “Use the right tools. The best is an iconic brush to get right at the roots, then apply heat to the root area, and roll the brush down. Repeat a second time, and then let the hair rest until completely cool. Again, the cool air helps set the desired look.”

For those seeking sky-high volume with no heat styling required, EuforaStyle Powder Lift is the solution.  It looks a little like fairy dust, and a small amount will deliver magical results. Batanoivc’s tips for using EuforaStyle Powder Lift? “Think of this more as pepper than salt when applying. Once hair is fully dry, tap a small amount on the root area where you want the volume amplified, then add a little at a time to build. Beware dumping too much all at once as the hold can sneak up on you. After applying, rake your fingers through the hair to activate the unique powder to liquid formula.”

What gives EuforaStyle Powder Lift the ultimate boosting power? 

  • Ionic Repulsion thickens hair and delivers texture.
  • Soy Protein enhances hair strength and manageability, while adding body and texture.
  • Silica Silylate (derived from sand) provides excellent oil absorption and added texture.

For those seeking maximum lift plus long-lasting all-day style, Volume Fusion Spray and Powder Lift can provide amplified volume when used together.  The most important thing to remember is that product application directly correlates to product performance. So go ahead and turn up the heat, but don’t forget to invest in a healthy cool down. Employing the right air power at the right time can make or break the look! 

Visit to learn more about volumizing and thickening solutions. Follow Eufora @euforainternational for Instagram or /EuforaInternational for Facebook.

About Eufora
In a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal.   It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals. To learn more please visit

Media Contact:
Kathleen Summers

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