Building Blocks for Salon Hyper Growth

The Eufora Salon Owners Network 2021 meeting topics will focus on strategies and tactics for long term growth in a post-COVID environment.

Eufora International has announced the theme for their 2021 Eufora Salon Owners Network (ESON) meetings, Building Blocks for Salon Hyper Growth.  Each quarter, Eufora leadership will tackle the tough questions presented to salons as they rebuild their businesses in a post-COVID world.  Meetings will be held virtually, and will include presentations from top Eufora execs as well as leading salon owners and industry experts.  All attendees will have the opportunity to “test drive” key learnings via online exercises, and will leave the meetings with workbooks and templates to help facilitate salon implementation.

The Quarter 1 ESON meeting is scheduled for Monday, January 25th, and will cover topics relevant to building a power team. Eufora Executive Vice President of Sales, Fred Phillips, will present 3 Traits To Look For When Recruiting, during which he will share insight into ideal traits as well as the positive and negative implications of each in order to prepare owners for both recruitment and development. According to Phillips, “Owners should seek out candidates who have a balance of all three traits, but doing so is not as simple as it sounds. It is easy to be swayed by a high powered or charismatic personality, so we are also providing salon owners with a curated list of interview questions to help them more objectively navigate the selection process.”

Rounding out the Quarter 1 ESON meeting is guest speaker Debbie Penzone, CEO and President of Penzone Salons, who will present a segment on Recruiting, Onboarding and Loyalty, instilling the importance of building a salon team that embraces and displays a strong, united salon culture. 

Adopting the practices shared in this first ESON meeting will set the foundation for additional “hyper growth” tactics to be shared in future 2021 meetings.  Interested salon owners should contact their Eufora Distributor for complete meeting information, or visit to explore full benefits of the Eufora Partner Salon Program.

About Eufora 
In a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal.  It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture the next generation of salon professionals. Learn more at

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Kathleen Summers

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