Eufora International Launches Eufora.University an Online Learning Platform for Salon Professionals

Curated content allows professionals to customize their learning experience

In response to a global pandemic and shelter in place orders that have changed how the professional beauty sector operates,  Eufora International, a global leader in salon hair care, has launched Eufora.University, an online learning platform that gives all beauty professionals access to relevant and resource filled content designed to drive business, inspiration, and creativity forward. From technical tutorials to leadership programs and sales training, professionals from all sectors of beauty can access video content specific to their needs.

Visitors to will find a curriculum that includes: 

  • Eufora Business Forward - Leadership Training
  • Live Your Art - Technical Training
  • Live Your Future - Eufora Educator Certification
  • Eufora Sales University - Sales Consultant Training
  • Events & Guest Speakers – Inspirational content

Eufora.University is curated by Sam Bewley, who works alongside his mother and Co-Founder of Eufora International, Beth Bewley, to ensure the original Bewley mission, vision, and values are carried forward in a meaningful way.  

 “We developed the platform not just to address technical training during social distancing, but to elevate all online education offerings for the future. The University allows us to extend our reach and provide much needed training and coaching resources for beauty professionals in all roles, from salon owner to stylist to sales; providing the systems and tools that can grow both the profitability and the culture of a salon. “, says Bewley.

Launched in May, Eufora.University currently offers many open access tutorials, along with subscriptions to valuable speaker content from their Virtual VisionQuest Leadership Program. The expansion plan includes Certification Programs that will allow Educators, Stylists, Salon Coordinators and Owners the opportunity to become certified in multiple areas of expertise.  

 About Eufora
In a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal.   It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals. To learn more please visit

Kathleen Summers
1 (800) 6-eufora


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