Eufora Unveils New Texture Technology

The Eufora Reform Professional Waving System features plant based ingredients.

Eufora International is expanding its premiere professional product line with the addition of the Reform Professional Waving System, and this is definitely NOT that old school, embarrassingly frizzy, “mom perm”  from days gone by! Instead this plant based phenom is packed with super powers to make today’s most common curly wishes come true (without damage to the hair strand). While, like most “perms,  Eufora REform can shift straight to curly,  it’s real strength lies in the power to finesse hair texture - giving stylists the ability to do everything from reshaping imperfect curls to boosting fine, flat hair with added texture and wave.  

The innovative REform formula features a brand new ingredient cocktail never before used in a professional waving service. This proprietary, naturally derived technology utilizes sugar-based Dimethyglucamine plus Hyaluronic Acid and Aloe Vera to maintain the integrity of the scalp and hair during the waving process. FREE of Thioglycolate, Ammonia, MEA, AMP and Sodium Hydroxide, the REform system delivers healthier looking waves and curls with unmatched bounce, body, shine and softness.  


  • Arginine: a Keratin Amino Acid that helps preserve and rebuild the

hair structure during processing.

  • Hyaluronic Acid and Aloe Vera: provide important nutrients, essential

amino acids, moisture and rejuvenation for a moisture filled, plumper

hair strand infused with natural looking bounce and enhanced elasticity.

  • Dimethyglucamine: a gentle, sugar-based neutralizing agent that

replaces ammonia and sodium hydroxide for a natural process that is

less irritating to the scalp and more protective of the hair.

  • Increased Cysteamine: a potent intracellular antioxidant booster that helps

protect the hair during processing and creates a neutral pH (around 7).

Made exclusively for professional use, REform begins shipping to salons in January and is available in three strengths, Natural, Tinted and Resistant (Salon price: $9.50). Stylists and Salon Owners interested in learning more about REform can follow @euforapro or visit

About Eufora
In a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal.   It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals. To learn more please visit

Media Contact:
Kathleen Summers


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