Everything Old is New Again – Eufora International

Everything Old is New Again

Press Releases -

Eufora “Bob Masters” deconstruct a timeless shape to capture the 21st century bob.

Everything old is new again!  The classic French Bob created a style sensation in the roaring 1920’s, and, 100 years later, once again the bob is taking shape to be the hairstyle trend of the season.  The bob is possibly the oldest and most fashion forward haircut all rolled into one!

Reimagined through the ages, it was sculpted in the 20’s, then softer and still stylish in the 40’s  with staying power through the turn of the century. Fast forward to Fall 2020 Fashion Week in New York, Paris, London and Milan where the runways were dominated by the Bob designers like Bottega Veneta, Chloe, Marc Jacobs and even the classic Hermès all featured bobs and bangs on the runway. Celebs embracing the retro redesigned bob include Taylor Lashae, Lucy Boynton, Zendaya, Olivia Wilde and Charleze Theron, along with reigning reality royalty - the Kardashians.

Eufora “Bob Masters”, US Style Director Mirza Batanonvic and Artistic Director  Dee Fortier,  still work behind the chair while doubling as trainers, guest artists and trend visionaries for Eufora International. Similar but different in their styles, much of their inspiration stems from the classic French Bob. They claim that their independent and creative thinking is what allows them to deconstruct the original bob and update it to anything from rocker to retro chic.  Much of their work reveals hints of a trend destined to stand the test of time.

“Must Dos” for Bob Masters:

  • Bobs need layers for texture. Spray generously with  Eufora Full Effect dry texturizing spray to increase fullness.
  • Using  a hot tool ? Always protect the hair by starting with Eufora Retain heat styler.  More than protection, Retain also ensures light, long lasting hold. 
  • Make it shine! Eufora Gloss dry shine spray (MSRP: )delivers that stellar shiny finish for the sleekest of bobs, without the weight of traditional shine products. 

Wearing a classic bob may be a breeze when it comes to maintenance, but cutting one takes  precision, patience and training. According to Batonovic, “Cutting a killer French Bob is not for the faint at heart. Every snip matters. Stylists who can are coveted when it comes to client bookings!”

For those stylists who are ready to hone their bob cutting skills, The Eufora Advanced Training Academy offers several precision cutting courses, including the Eufora proprietary cutting method, VIA - Versatile, Innovative, Architectural. VIA courses break down the bob (and other precision cuts too), helping stylists to understand the fundamentals  while beginning to master  advanced techniques that allow creative cutters to tailor designs  specific to hair type and texture. 

What does Eufora want stylists to know before diving in to craft something new? Always remember, anyone can cut bangs but only you can make one! 

About Eufora
In a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal. It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals. For more information visit www.eufora.net.

MEDIA CONTACT:
Kathleen Summers
press@eufora.net
1 (800) 6-eufora

Hair Credits
TL: Mirza Batanovic, Eufora US Style Director
TR: Dee Fortier, Eufora Artistic Director
BL: Dee Fortier, Eufora Artistic Director
BR: Dee Fortier, Eufora Artistic Director



Download the PDF >>