Expressions of individuality from the Eufora HERO for Men™ Co-Lead, Dana Caschetta.
It seems like so much is out of our control right now, that some days we just want to be a little defiant - show our own stripes if you will. It’s all about the attitude. Change your mood, change your mind, change your style and many find a fresh new outlook comes right along. Eufora Men’s Team Co-Lead and barber extraordinaire, Dana Caschetta, knows when her clients are starting to feel a little fatigued, and offers up suggestions for statement making style changes.
”Even short men’s cuts can be flexible if you know how to craft a smart cut so that the wearer has multiple style options! Most men who visit a salon or barber expect a lot of mileage from their cut, so I focus on the shape of a classic Fade. Shape can mean just as much as length and blend… if not more. This is where I can truly customize a look to suit a face shape, head shape, and hair texture. If you want to build in versatility so that your guy can create different shapes and styles, then there is no such thing as a “basic fade”. It is always custom, and product choices are key in creating the final looks.” says Caschetta
To demonstrate Fade Flexibility, a super short-haired streetwise guy from Dana’s 2020 Streetwise Collection was styled with three different looks, all easily do-able for him at home, post-shoot.
To enhance natural wave pattern and add polished control, Dana used a cocktail of Eufora HERO for Men™ (HERO) Grooming Cream and Classic Pomade. The cocktail was applied to damp hair and the hair combed forward, following the direction of natural hair growth.
Strong Silent Type
To create this confident and modern take on the Caesar, HERO Firm Hold Gel was worked through clean, dry hair, then combed through to shape and define the waves, providing super shine without crunch.
To show off wave and texture in an effortless manner, Caschetta used a cocktail of HERO Molding Paste and Power Pomade. To avoid unnatural looking hold, Caschetta says to always apply the cocktail to damp hair using fingertips, then gently blow dry with low heat and push the hair in an upward direction.
While the finishing touches on the hair are subtle and often simple to achieve, the looks are complemented by the wardrobe and attitude. Each brings a different personality to life. A timely message from the Eufora Men’s Team - anyone can choose to change their mind, mood and attitude if looking for a fresh outlook to emerge!
Creative Direction and Hair: Dana Caschetta and Omar Ahmed
Photography: Ron Ulip, Freshly Cut Film
Model: Bryan Malyck, Q Management
In a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal. It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals. For more information visit http://www.eufora.net/.
1 (800) 6-eufora