HO HO ProAmino. The one gift worth giving and getting!

Press Releases -

Eufora International shares how the HERO ProAmino Peptide Complex™ fights hair loss.

Two words a man never wants to hear - “Thinning. Receding.” Hair loss (and how to prevent it) remains the number one hair concern for men when it comes to good grooming. While maintaining healthy hair and scalp is known to be an effective way to help prevent irritation and premature hair loss, there are some underlying factors, including genetics, that may need a little boost to overcome.

One such factor related to premature hair loss is 5-Alpha Reductase, a natural enzyme  found in the scalp. Testosterone, a hormone naturally produced by the body, reacts with this 5-Alpha Reductase and creates DHT, a hormone proven to contribute to hair loss. DHT suffocates the hair follicle and prevents it from receiving vital nutrients for healthy hair growth. 

To combat the production of DHT, Eufora HERO for Men™  (HERO) utilizes their ProAmino Peptide Complex™, a proprietary blend of antioxidants, oils, acids and fruit extracts. This powerhouse complex effectively creates a barrier wall between the 5-Alpha Reductase enzyme and Testosterone, preventing DHT production. ProAmino Peptide Complex™ also stimulates circulation, helping the hair follicle maintain its health. The end result is a thicker root sheath, better anchoring the hair bulb to the scalp to slow follicle aging and help prevent hair loss. 

For men concerned about hair loss and looking to upgrade their cleansing game, HERO Brand Manager Doug Smith recommends Complete Shampoo, Revitalizing Treatment and Scalp Rescue™, all of which contain the ProAmino Peptide Complex™ . The trio is definitely a gift worth investing in if hair loss is of concern, and Eufora makes it easy with their pre-packed HERO Holiday Gift Set that includes all 3 full size products, plus a shave sample, packaged in a beautiful birchwood box...and at a 40% savings to boot!  The gift set is available exclusively in Eufora salons or at www.eufora.net, and only while supplies last.

Fortify the benefits of this HERO cleansing routine by choosing a HERO styling product  (all styling products contain the “complex” for added  wear-in benefits), and the best defense against hair loss is complete. Even if there is no actual  “cure” for thinning, getting or gifting the right Eufora HERO for Men™ products can help every well-groomed guy slow the effects of DHT, scalp irritation and hair loss. And, as we all know, an ounce of prevention is worth a pound of cure! 

About Eufora 
In a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal.  It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals. For more information visit http://www.eufora.net/.

MEDIA CONTACT:
Kathleen Summers
1 (800) 6-eufora

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