People and Planet Friendly Prevails

Eufora HERO for Men™ Exfoliating Treatment - an extension of the Eufora good for people and planet philosophy.

Eufora International has embraced a people and planet-friendly philosophy since its founding in 1997. That long-standing mantra requires their product development practices honor the demand for high performance eco-friendly ingredients as well as ecologically responsible sourcing. The goal is to maintain a “do no harm” philosophy at all levels, never negatively impacting the planet or people.

The Eufora men’s brand is no exception. Eufora HERO for Men™ (HERO) exceeds expectations when it comes to the seamless integration of moral responsibility and effective product performance. HERO Exfoliating Treatment is a shining testimony to these planet-friendly standards. Yes, this exfoliating conditioner leaves the hair shiny and soft, (the characteristic consumers expect from a conditioner), but then its superHERO powers go even further to help unclog pores, extract deeper impurities, and sluff away flakey dead skin cells on the scalp. 

The exceptional performance of HERO Exfoliating Treatment can be attributed to a proprietary blend of natural exfoliating beads. The bead blend infuses Microcrystalline Cellulose with Activated Charcoal Powder to gently exfoliate the scalp while clearing the skin of dirt, toxins, irritating heavy metals and other damaging chemicals. Activated Charcoal, the powerhouse in the blend, attracts all the damaging skin impurities and pulls them away from the scalp so they readily rinse away. What’s more, the blend achieves superstar status as an ingredient because its source, bamboo, is 100% biodegradable, and quickly regenerates without depleting natural resources.

Other eco-friendly ingredients include Rosebay Extract, an excellent inhibitor of the enzymes that can lead to hair loss, and Kaolin Black Clay, a responsibly harvested natural clay that slows skin aging and reduces the oiliness of the skin and scalp. Both ingredients are super-charged to keep hair in top condition while nurturing the scalp to help keep hair locked in place. 

Effective and earth-conscious, the primary pillars of Eufora prevail in HERO Exfoliating Treatment, which, like all HERO products, is also  pH balanced and free of parabens, sulfates, petrolatum and mineral oil. For more information on HERO Exfoliating Treatment, and its counterpart, HERO Black Clay Shampoo, or to learn more about scalp care and hair loss prevention, follow HERO at @eufora.hero or visit

About Eufora 
In a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal.   It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals. To learn more please visit

Media Contact:
Kathleen Summers


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