The Eufora Sustainability Committee is back with a new name, green updates and a calendar full of eco-friendly activities.
Eufora is embracing its green roots, with a reinvigorated Sustainability Committee, appropriately renamed Team Green. The Team is led by Eufora Brand Manager, Liz Danzig who hosts bi-weekly virtual meetings to discuss both local and global concerns. Danzig reignited the committee with her personal passion for planet friendly practices. “Given the Eufora people and planet friendly philosophy and clean beauty platform, it only made sense to expand the reach of our Sustainability Committee. It is our responsibility to create good global karma, protecting the planet for future generations.”, says Danzig.
On a local level Team Green hosts Beach and Community Clean Ups. Most recently the Team visited Tyson Street Beach in Oceanside, CA. More than one dozen team members made a morning of it. Their trash collection netted pounds of plastics and cans, plus abandoned clothing, shoes and even grilling tools...all successfully diverted from the ocean.
The Beach Clean Up was followed by the 1st annual Eufora Clothing Exchange which gives new meaning to the word “recycle”. Eufora staffers were invited to bring in clean, gently worn clothing, and Team Green catalogued it all, then assigned socially distanced viewing times to everyone at headquarters who wanted to shop the new company store. Items that weren’t selected during the Exchange were donated to the Women’s Resource Center in Oceanside, CA.
When it comes to “green” initiatives at Eufora Corporate Headquarters, Team Green has been instrumental in eliminating the use of plastic plates, cups and serveware in the building, shifting to more sustainable materials such as paper and bamboo. Team Green also initiated a partnership with TerraCycle to collect cigarettes. Three receptacles outside the Eufora building make it easy for smokers to dispose of cigarettes in a safe and eco-friendly fashion. Contents of filled receptacles go back to TerraCycle where tobacco paper is separated out and composted. Filters are repurposed and used to create various types of plastics. To date Eufora has diverted over 14,500 cigarettes from landfills and streets.
On a global level, Eufora Salons help support the Team Green mission when they become a Green Circle Salon. Eufora Salons that are Green Circle Certified (this includes the Eufora California and New York Academies) have diverted over 1,713,476 pounds of salon waste from landfills and waterways.
A full calendar of safe and socially distanced “green” activities for 2021 is currently in the works, and will be released later this year. To stay in the know or learn more about the Eufora planet friendly philosophy visit https://eufora.net/pages/clean-beauty.
In a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal. It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals. For more information visit http://www.eufora.net/.
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