Eufora rolls out a year-long promotional campaign supporting their people & planet friendly philosophy.
In today’s “green washed” world, there is a lot of talk about going green and thinking clean. Believing that action speaks louder than words, the Eufora Marketing Team put together a year-long campaign, entitled Marvelously Discarded, to openly address the overuse of promotional packaging materials that inevitably end up in landfills. For this 2021 initiative, not only has Eufora eliminated the use of paper boxes for their promotional packaging, they have also launched a challenge to their customers, the Eufora Nation, to repurpose the collectible bags that are replacing the boxes. The most creative ideas will be shared on Eufora social channels.
Marvelously Discarded kicked off in early 2021 with a curly, and oh-so cute, collectible bag #1 that offered curly girls over $80 in highly coveted curl friendly items, theirs for free with purchase of three qualifying products from the Eufora Curl’n regimen. All six of the Marvelously Discarded bags (one is unveiled every 6-8 weeks in support of a different hair concern) will offer similar high value contents, and the bags themselves are works of art, created exclusively for Eufora by a talented graphic designer.
Just rolling out this month is the Thickening Regimen and bag #2, which will be followed by Frizz Fighters and the Smooth’n Regimen, then soothing summer skin and hair care featuring Aloetherapy. Fall will feature the award winning Beautifying Elixirs Regimen with Damage Cure and Vibrant Color Complexes, then Urgent Repair will bring the year to a close promoting the benefits of a regular detox and restore regimen.
The eye-catching marketing tools for the campaign have been designed to spark the curiosity of the client, which in turn fuels retail fires for the salon. An instant hit with salon owners, the whimsical bags and matching salon signage are providing a much needed boost to retail revenue at a time when most salons are still working through those post-pandemic blues.
"The Thickening and Curl'n Promos have been amazing for our salon to kick off the year. We sold out of all the kits we originally ordered and cannot wait to see what the next bags bring into our salon. Our sales for February are up 50% thanks to these wonderful bags. Clients who normally buy one or two things are wanting to try more just in order to get the bag, and then text their stylists how happy they are with the addition of new products to their haircare routine. We have loved being able to get some new products into our clients hands.” ~Evelyn Durant, Evolve Beauty Lounge
Wondering how the name Marvelously Discarded came about? According to Brand Manager, Liz Danzig “As a Marketing Team for a people and planet friendly brand, we are always looking for ways to embrace sustainability in promotional packaging, bringing forward ideas for upcycling or repurposing. It started with our birchwood boxes for holiday 2020 that were turned into everything from bird houses, to planters to purses. Next came the first bag samples for 2021, and Eufora CEO, Beth Bewley, mentioned that usually promotional items get discarded, but these bags looked so marvelous that they absolutely could be repurposed! The ideas started flowing from there, and, with our entire Eufora Nation involved now, creativity is blossoming!”
n a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal. It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals. To learn more please visit www.eufora.net.
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