What the pH?

Eufora International shares the benefits of perfectly pH balanced personal care.

We’ve all heard of pH and know that, for some reason, it’s important to our well-being. But, don’t you ever wonder exactly why pH matters? Doug Smith, Brand Manager for Eufora HERO for Men™ recently broke down the simple facts.

Humans (and their skin) are naturally balanced on the pH scale between 4.0 and 6.5. (HELPFUL HINT: anything below a 7 on the pH scale is acidic, and anything above 7 is alkaline.) Human pH is slightly on the acidic side of the pH scale so personal care products such as shampoo, conditioner and other body and skin care will work best if they’re slightly acidic. Why? Simply stated, humans all have a natural barrier called the acid mantle. This barrier helps reduce the risk of bacteria, dirt and other substances infiltrating the skin and potentially leading to irritation and breakouts. Products that don’t match the human acid mantle will disrupt the natural ability to keep skin and hair looking and feeling healthy.

Is there any harm, really? Absolutely! Any shampoo, treatment, shave or body product that is too acidic can be drying to the skin and hair. Think about how your hair feels if you have ever rinsed with lemon juice or vinegar! However, go too far the other direction and the alkaline pH can make skin and hair too “soft”- often susceptible to dehydration and irritation - which kind of explains why sometimes skin feels tight or dry after using aerosol shave cream or bar soap. “And, don’t let the  ingredient list on the package fool you” cautions Smith.  “Yes - good ingredients are always important, but they can’t provide peak performance if the product formulation isn’t balanced to your natural pH level.” 

Still not sure what that means? Just take a look  at the Eufora HERO for Men™  infographic. It provides a pH snapshot that’s worth a thousand words. 

The good news? ALL Eufora HERO for Men™  hair, skin and body products are perfectly balanced between 4.5 and 6.0 on the pH scale. This makes for ONE complete  and easy to use personal grooming regimen that can be custom tailored to suit the needs of every type of guy. And, given the choice,  who wouldn’t want it all? ONE great grooming experience with products that perform, plus the proven benefits of a perfectly balanced pH for that little extra dose of well-being.  

About Eufora 
In a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal.  It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals. For more information visit http://www.eufora.net/.

MEDIA CONTACT:
Kathleen Summers
press@eufora.net
1 (800) 6-eufora